Maze Audiovisual Wedding Productions
Real-Beautiful-Memories
"We want to capture our day..." With that short phrase, brides, grooms and their families set up the ever high bar that our team must achieve when producing a wedding video. To "capture" is so much more than being able to point the camera to the ceremony, reception and party...
Maze Audiovisual Newsletter May 2015
A success story:
Nelson florist grows business using online video
“I Would advise any business to produce video...When you sale online, for example, people can buy any time of the day or night and even when you are sleeping, someone could be enjoying your video, watching your products and be interested on what you offer. So 24 hour seven days a week it can be working for you!”
A success story:
Nelson florist grows business using online video
“I Would advise any business to produce video...When you sale online, for example, people can buy any time of the day or night and even when you are sleeping, someone could be enjoying your video, watching your products and be interested on what you offer. So 24 hour seven days a week it can be working for you!”
Maze Audiovisual Newsletter October 2014
How clients are taking advantage of our videos
The prestigious Forbes Online magazine has deemed video "vital" for any content marketing objectives. On a recent article they highlight that 90% of marketing respondents will prefer video content over other online marketing tools such as surveys, webinars, free trials and even price quotes. Video is only advantaged by the "learn more/contact us" tools when people visit a web site. Their conclusion: all business "should" factor video into their content marketing strategy.
How clients are taking advantage of our videos
The prestigious Forbes Online magazine has deemed video "vital" for any content marketing objectives. On a recent article they highlight that 90% of marketing respondents will prefer video content over other online marketing tools such as surveys, webinars, free trials and even price quotes. Video is only advantaged by the "learn more/contact us" tools when people visit a web site. Their conclusion: all business "should" factor video into their content marketing strategy.
Maze Audiovisual Newsletter end of 2013
From vision to movie: the process of "translating" imagination
For us, who are in business, the word vision is usually linked to business planing concepts, such as mission, company values, and the like. As the strategist and former consultant for Microsoft, Daniel W. Rasmus put it: "A vision isn't a statement. A vision is a set of ideas that describe a future state...The future is something that an organization must grapple with. Visions should provide a sense of aspiration, they should stretch imagination".
From vision to movie: the process of "translating" imagination
For us, who are in business, the word vision is usually linked to business planing concepts, such as mission, company values, and the like. As the strategist and former consultant for Microsoft, Daniel W. Rasmus put it: "A vision isn't a statement. A vision is a set of ideas that describe a future state...The future is something that an organization must grapple with. Visions should provide a sense of aspiration, they should stretch imagination".
Maze Audiovisual Newsletter September 2013
It's not an ad: it's a short movie!
Why are ads becoming more and more important? We can say that an ad is a short film made to promote an idea, product or service. The emphasis on that sentence should be in the word film, a movie that, in a few seconds, takes us from a start to a climax and then to an epilogue. This leaves us with emotions that we take with us, in the same way as if we were coming out of a cinema, but in the comfort of our home. That is the beauty of a well prepared ad.
It's not an ad: it's a short movie!
Why are ads becoming more and more important? We can say that an ad is a short film made to promote an idea, product or service. The emphasis on that sentence should be in the word film, a movie that, in a few seconds, takes us from a start to a climax and then to an epilogue. This leaves us with emotions that we take with us, in the same way as if we were coming out of a cinema, but in the comfort of our home. That is the beauty of a well prepared ad.
Maze Audiovisual Newsletter July 2013
What video coverage can do for your events
Everyone likes good entertainment of all kinds, and as social beings even
more if we are doing it collectively, whether it is in a small group or in a big
crowd.
As the presentation, seminar, performance or other event has a clear date
and time, keeping a visual record of it is very important. Sharing it
online will allow you to reach people even beyond the event itself.
What video coverage can do for your events
Everyone likes good entertainment of all kinds, and as social beings even
more if we are doing it collectively, whether it is in a small group or in a big
crowd.
As the presentation, seminar, performance or other event has a clear date
and time, keeping a visual record of it is very important. Sharing it
online will allow you to reach people even beyond the event itself.
Maze Audiovisual Newsletter June 2013
From On-site to On-line
The idea of having a shop in the center of town is of course, to
have your business permanently exposed to a high flow of passers by. However this days,
this is not enough and that is why shops are increasingly undertaking internet marketing,
as ’passers by’ tend to to go online to search for what they want instead of spending lots of
time walking to do the same....
